The largest milk company in New Zealand, Fonterra, wanted to develop a milk processing plant near Darfield in Canterbury. Darfield is Fonterra’s first new milk processing site in 14 years. Built on a greenfields site 45 kilometres out of Christchurch, the 12-hectare site is surrounded by 660 hectares of farming land. The planning process led to a high level of public objection regarding the visual impact of the development on the local environment.
Virtual View was engaged to produce a series of photo simulations and an animation to show how the development would look from selected viewpoints.
Local objections were addressed. Consent was granted. Fonterra’s milk processing plant has now been completed.